Cloud for Media - From production to consumption, the cloud paradigm impact

The media industry is shifting to a media corporate concept where products are becoming native digital. This new paradigm—strongly supported by evolving IT enablers—affects how products are created, distributed, and consumed.

This digital media revolution is calling for fluid content; this gives content producers, broadcasters, and content distributors the opportunity to:

• Innovate and optimize production activities
• Rely on a digital library
• Deliver on every digital touch point

Journalists and operators can create media assets directly in digital—everywhere, every time; those assets are then classified and stored inside a digital library. Cloud computing— a key IT enabler supporting production and distribution systems for digital TV—provides interoperability and scalability.

Market trends show live environments are shifting to a fully IT-based environment, leveraging on packet-based networks’ continuous improvements. Using the cloud paradigm, you can:

• Reduce time to market
• Become proactive, aligning IT to business needs
• Enhance operational efficiency and provide cost savings
• Empower your offering with third-party content and services

The Cloud Media Hub provide “on-demand” capabilities from content creation and management to distribution and monitoring providing:

• Less complexity leveraging cloud-based services
• Fast deployment, much faster than developing in house
• Comprehensive and secure storage of media assets and subscriber information
• Quick and easy discovery of relevant content for operators and consumers
• Better business model: operating expenses instead of capital expenditures